Qualitative Market Research, Computer Aided Telephonic & Ethnography Interviews

Focus Suites have its international CATI centre which allows us to dial anywhere in the world and conduct in -language telephonic interviews.

Computer Telephony Integration allows software to automate much of the interviewers work
Software handles complex branching, skips and response piping
Software automates hard/soft and/or interlocking quotas
Centralized data collection allows for greater control over interviewers and supervisors and higher control over quality
Software produces disposition reports at the end of every study allowing the researcher to determine incidence and non-response of refusal bias that may skew the data
Reliability of data is ensured through a proprietary method of voice recording
Voice files are saved to the number dialed, interviewer name and date for easy reference.
Eliminates the need for data entry, since data is entered directly into the computer
Output files can be any flat-file format, ASCII, excel or SPSS labeled output as desired.
There is no requirement for scrutiny or validation programs since the CATI program blocks such errors.