Fieldwork

:: Mystery Shopping Practice

The purpose of mystery shopping studies is to help focus the attention of business management on customer service improvement by providing information on the operations and the quality of service it is providing.

Mystery Shopping helps business managers customize a strategy for customer service management and keep a close watch on the key player rising in their segment.

We develop customized techniques to tackle the business issues and meet the research objectives

• Physical Mystery Shopping
• Telephonic Mystery Shopping
• Online Mystery Shopping
• Instant Gratifications

A Mystery Shopper is someone disguised as a customer who anonymously observes and records the shopper experience at a store or business. This provides insight into customer service, product display effectiveness, salesperson product knowledge and the overall experience of being a customer.

• Improvising customer satisfaction & retention
• Monitoring and measuring service qualities
• Provides feedbacks from the shop floors
• Making staff aware of what is important in serving customers
• Keeping staff accountable to the customer experiences
• Monitoring facilities conditions - asset protection
• Pricing & POS compliance
• Competitor Analysis & Benchmarking
• Identifies training needs and sales opportunities
• Provides an external evaluation and recommendations