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Fieldwork
:: Recruitment
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ALL Our Panel members voluntarily and actively indicate
that they wish to be on the FSPL
panel.
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A double opt-in recruitment process is
used. This procedure requires the respondent to initiate an
approach to FSPL, we then reply confirming the panel details
and double check that the respondent is who they seem to be
and that they do wish to join. The respondent then replies to
complete the double opt-in and joins the panel. In the event
that we already have email addresses for potential panelists,
we would start with an email from us followed by the panel
member replying or visiting our web site to enroll.
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FSPL retains documentary proof (either
hard copy or electronic) of each panel member’s agreement to
join the panel. Including from what type of source their name
and e-mail address was obtained including, where relevant, the
web site from which they were invited to join the panel.
Respondents who have been actively recruited through a
traditional sampling approach and invited to join the panel
are identified. An overall analysis of type of recruitment
source for the active panel or for any sample drawn from it is
available.
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FSPL has documented procedures for
checking that new panel members are not already panel members
and thereby avoid duplication in the panel.
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On recruitment all panel members provide a set of
basic descriptive information about
themselves in order that the representation of the panel can
be assessed and that targeted or stratified sample can be
drawn. The variables collected all have valuable roles in
strategies to avoid duplication or clarify individual
identity, stratification of samples for research projects, and
weighting strategies to counter heavy user
bias.
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We collect over 30
respondent variables we collect including:
- Sex
- Level of
education
- Household size
- Region
- Location
(postal code + house number)
- Age (date of
birth)
- Presence of children in household
- Working
status
- Weight of internet usage (hours per
week)
- Type of internet access
- Durable
Ownership
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Current Coverage
- Consumer
In total we have some 100,000
households comprising over 350,000
individuals cross India
- Business
We have over 70,000 B2B respondents, all
above General Manager level with over one
fifth of them being C-Suite level executives.
These panelists are across Industries.
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