Online Research Company



Research Services

Qualitative Research Practice

At FSPL, we continually innovate in an evolving Qualitative Research Practice. Our qualitative researchers draw their experience from diverse backgrounds like Psychology, Journalism, Law and Advertising. A typical brain storming session is filled with myriad opinions, often extremes, with a single minded focus on a defined objective. Over the years, we have built considerable expertise in the Healthcare, Real Estate, CPG and Telecom sectors.

Areas of Expertise:

  • Focus Groups
  • Depth Interviews
  • Ethnographic Approaches
  • Protocol Analysis

Quantitative Research Practice:

Good quantitative research goes beyond the recitation of numbers, graphs to abstract and distill truly the actionable insights from pages of raw data. We work with our clients to understand their business environment and provide insights that support decision making. Our focus for the Quantitative Research Practice has been toward traditionally complex and challenging multi country studies.

Areas of Expertise:

  • Usage & Attitude Studies
  • Concept and Product testing
  • Feasibility Analysis
  • Stakeholder  & CSAT Studies
  • CATI Capabilities

Eye Tracking Research

Eye tracking research is a mix of the eye tracker technology and traditional market research methods. It is a mapping of rational and irrational responses that is a truer reflection of consumer behavior. Advertising research, communication analysis, usability analysis for websites and e-commerce, package design and retail space measurement have benefitted considerably from this path breaking technology.

Areas of Expertise:

  • Pre and Post Advertising Evaluation
  • Communication Analysis
  • Usability Analysis for Websites
  • Online Advertising effectiveness

  Online Research Services
Consumer Research Practice
Healthcare Research Practice
B2B Market Research
Retail Research Practice Areas
Multi Country Research
One Way Viewing Mirror Facilities
Fieldwork Services
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 Mumbai,11/12 GreenField,Dr. Raiker Marg,Ram Mandir, Kapad Bazar Road, Mahim (W), Mumbai-400016
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